ACR Seren 70 LCD Electric Fire

ACR Seren 70 LCD Electric Fire – Stunning Realism with Cutting-Edge Technology

The ACR Seren 70 LCD Electric Fire is a revolutionary addition to the world of electric fires, offering an ultra-realistic flame experience that replicates the charm and character of a real wood burning fire. Featuring advanced LCD technology, the Seren 70 creates a mesmerising visual display, complete with flickering flames, glowing embers, and even authentic crackling fire sounds to enhance the ambiance.

Unlike traditional LED electric fires, LCD electric fires utilise high-definition screen technology to project real fire footage, ensuring an unparalleled level of realism. The ACR Seren range has been meticulously designed to offer one of the most lifelike flame effect on the market, bringing warmth and atmosphere into your home without the need for a chimney or flue.

Perfectly Proportioned for Any Space

The glass-fronted ACR Seren 70 is the smallest model in the Seren range, making it the ideal choice for smaller wall spaces and compact rooms. Whether you’re looking to create a modern feature fireplace in a living room, dining room, or even a bedroom, the Seren 70 provides versatile installation options to suit any interior. Its minimalist, contemporary design ensures that the fire integrates into any setting, while its state-of-the-art technology offers a captivating display of lifelike flames at the touch of a button.

Flexible Installation Options

With its sleek and contemporary ‘hole-in-the-wall’ design, the Seren 70 is designed to be recessed into the wall, creating a built-in aesthetic. The fire’s 320mm engine depth means it requires adequate recess space, making it a full-depth feature fire that is best suited for media walls and custom-built installations.

Alternatively, the Seren 70 can also be incorporated within a traditional fireplace setting, set at hearth level with a custom back panel opening to accommodate the required depth. This allows homeowners to enjoy the classic charm of a fireplace with the modern convenience of an electric fire.

Exceptional Realism & Immersive Atmosphere

The Seren 70’s LCD flame technology projects a true-to-life fire display, with flames that dance and flicker just like a real fire. The fuel bed and glowing embers are enhanced with ambient downlighting, giving a depth and warmth that traditional electric fires simply can’t replicate.

To heighten the realism even further, the ACR Seren 70 includes crackling fire sound effects, creating a fully immersive fireside experience. The sound can be adjusted or turned off to suit your preference, allowing you to enjoy a quiet ambience or the authentic soundtrack of a crackling fire.

Flame Style to Suit Your Mood

For added versatility, the Seren 70 offers a choice of flame effect styles, allowing you to customise the fire’s appearance to suit your mood and setting. Additionally, you can change the look of the back panel to further enhance the visual depth and ambience of the fire. Choose the reflective back panel to amplify the flames and create a sense of depth, making the fire appear even larger and more immersive. Alternatively, opt for the brick-effect back panel to achieve a cosy, rustic aesthetic, perfect for traditional-style interiors. You can see these stunning variations in action at the end of the video attached.

Smart & Convenient Controls

Operating the ACR Seren 70 is effortless, with multiple control options to suit your lifestyle:

• Manual Control – Discreetly located on the fire for quick adjustments.
• Remote Control – Allows you to adjust flame brightness, heat settings, and sound effects from the comfort of your sofa.
• Smartphone App Control – Download the Smart App on your phone or tablet for full control over the fire’s settings, including flame intensity, heat output, and sound effects.

Year-Round Enjoyment

Designed for all-season use, the Seren 70 features both a flame-only setting for ambience without heat and an adjustable heat output of up to 1.5kW for warmth when needed. Whether you want to create a cosy atmosphere on chilly evenings or enjoy the beauty of flames in the summer months, this fire provides the perfect solution.

Modern & Elegant Design

Framed by a slimline anthracite trim, the Seren 70 has a contemporary, artistic appearance, making it a striking addition to any home. Whether installed as a sleek wall feature or within a fireplace suite, its minimalist aesthetic ensures it complements both modern and traditional interiors.

Affordable Luxury

Despite its cutting-edge LCD technology, the ACR Seren 70 is competitively priced for a fire of this type, offering homeowners an affordable way to enjoy the most advanced electric fire experience available today. Compared with the small number of LCD fires on the market, the Seren 70 provides outstanding value for money, delivering an unrivalled combination of realism, technology, and modern design.

Key Features of the ACR Seren 70 LCD Electric Fire

• Advanced LCD Flame Technology – Displays real, high-definition fire footage for an authentic flame experience
• Super-Realistic Fire Effect – Lifelike flames and glowing embers create the illusion of a real wood fire
• Crackling Fire Sound Effects – Adjustable sound settings allow for a fully immersive experience
• Ambient Downlighting – Enhances the depth and warmth of the flame display
• Smart Controls – Operate via manual buttons, remote control, or smartphone app
• Versatile Installation – Perfect for recessed wall installations or fireplace integration
• No Chimney or Flue Required – Install in almost any room with ease
• Flame-Only Mode – Enjoy the flames without heat, perfect for year-round ambience
• Adjustable Heat Output – Provides up to 1.5kW of warmth for cosy evenings
• Framed Anthracite Trim – A sleek, modern finish that complements any décor

Enhance Your Home with the ACR Seren 70

With its incredible flame realism, innovative LCD technology, and stylish contemporary design, the ACR Seren 70 is a game-changer in electric fires. Whether installed as a modern feature wall fire or incorporated into a traditional fireplace setting, the Seren 70 brings warmth, atmosphere, and a stunning visual display to any room.